Five Ways to Disrupt Your Competition With Customer Service
The concept of disruption is interesting. If you ask most business people to name a company that is known for being a disrupter, you’ll hear answers like Amazon, Uber and Walmart.
Walmart disrupted local businesses when they came into a community. Uber disrupted the taxi-cab industry. And, Amazon started out disrupting bookstores and eventually moved on to disrupting the entire retail world.
While the companies just mentioned are household names, you don’t have to be a big company to disrupt. You can be a tiny company. Disruption is not about disrupting an industry. It’s about disrupting your competition. Doing something that is so noticeable that it pulls customers to you. So, here are five ways you can compete – and disrupt – your competition:
- Stop comparing yourself to your competitors – This is a big one. Start comparing yourself to the best customer service companies you do business with. Today’s customers know what great customer service looks like. The companies and individuals who deliver amazing service set the benchmark for everyone.
- Be amazing on social media – Social media is meant to be social. And, when it comes to customer service, it’s not just about responding to complaints. It’s an extension of your marketing and allows you to connect with your “community. It’s an extension of your marketing. Be appropriately bold and visible.
- Respond quickly to every customer inquiry or comment – A quick response time can make a customer say, “Wow!” It shows you care, that you’re paying attention and that you want to do business. A quick response time creates confidence, which is one of the keys to creating customer loyalty.