This article was originally posted on inifinitcontact.com on January 18th, 2018.
Over a decade ago, the explosion of the social media phenomenon opened the floodgates for all organisations to market their products and services for free. With the use of Facebook and Twitter, businesses were able to increase profit, improve brand visibility, and extend awareness in a global scale. Today, consumer behaviour trend has dramatically shifted from using social media networks to popular messaging applications such as Messenger, Viber, and WhatsApp to communicate with brands and technology.This rapidly emerging trend is known as Conversational Commerce and it is a term that refers to how organisations are utilizing automated chat bots to interact with consumers across all available channels of communications. With Conversational Commerce, the world of business has yet another ground-breaking platform to generate substantial revenue. Here is why and how.
To understand why Conversational Commerce is able to generate revenue for an organisation, it is essential to take a closer look at two trends that are greatly fueling this emerging business concept. These trends are:
Today people are spending more time on messaging applications than social media. In fact, one of the top business and financial news website: Business Insider, released an online article reporting how messaging apps have surpassed social media platforms and are continuing to do so with great momentum. As most individuals are now spending… Read More.