The phrases ‘cold calling’ and ‘outsourcing’ can send chills down the spines of many business people. It’s often viewed as an intimidating, difficult, and a boring process. Because of this, they generally get ignored. However, outbound telemarketing campaigns can be a great way to reach new prospects. You have the option to communicate a message, gather feedback, and determine what the next step should be. In a normal process, somebody in sales should make hundreds of cold calls so they could set up appointments and generate leads, often with a low conversion rate. However, most sales people prefer to close sales and not instigate them, so outsourcing the task is never high on priority lists. Here are some tips when considering outsourcing your telemarketing to CallPageBoy:
If cold calling is an effective way to introduce your company to new prospects, then don’t ignore it. Instead of getting your sales team to devote time to prospecting, why not use an outsourced telemarketing group like CallPageBoy to make a high volume of calls. This way we can find you the decision makers and provide quality leads for your own sales team. If you leave the prospecting to us, then your salespeople can spend all of their time selling and closing. Your company can produce more revenue in the same amount of time. Furthermore, your own sales team earn more commission, doing what they love, and they’re more satisfied with their jobs.
In most cases, your call volume drives your headcount, software needs, phone system and the office space you’ll need. If you’re thinking about outsourcing, these are the first questions we will ask:
This way we’ll have a basic estimate on the number of calls and hours we will need. Remember that it’s tough to get decision makers on the phone. A good sales person may only have a handful of quality conversations each hour and everything else is usually a callback.
Don’t forget the incidentals as these are costs that can sneak up on you. If your budget is skyrocketing, it becomes harder to generate a return. These are the considerations that we need to make:
We can work with you to develop good scripts that we will keep fine-tuning. We need to capture peoples attention, build value, and close; a good script will help us do it consistently.
Telemarketing is a tough job and turnover is a big issue. We aim to keep the energy high and our team are never bored or unhappy. Believe it or not, it comes through in their voice.