This article was originally posted by Gemma Harding for Callcare247.com on October 31, 2018.
In a recent survey by Liberis, the concerns and aspirations of 200 UK SMEs for business growth in the coming year were clearly spelled out. What do SMEs need – and how can a virtual receptionist help them to achieve this? First let’s look at the challenges SME business owners are facing.
Focus on Growth – Not being able to see the wood for the trees doesn’t quite describe one of the main barriers to business growth. The real challenge is not being able to escape the present to plan for the future. Those phone calls and that admin can constantly distract you from the pressing need to plan for growth. A key benefit of a virtual receptionist is taking you away from the front line. They provide the space you need to focus on growth. They can help you maintain a healthy work-life balance by reducing ‘wasted’ time and allowing you to plan ahead.
Give Yourself the Edge – Customer service can be the key differential in winning customers. And it is certainly the main tool you can leverage to retain customers. It costs around five times more to sell to a new prospect than to sell to an existing customer who previously enjoyed the buying experience. Ensuring you offer a better customer experience than your competitors is critical. Virtual receptionists are faultlessly professional, trained call handlers. They offer impeccable customer service. In a business environment that is characterised by the threat of competitors, gaining the edge on the customer service you offer may help you reach the tipping point to secure that sale.