Database Cleansing - Why is it Important? - Call Page Boy

Database Cleansing – Why is it Important?

As your business grows, so will your customer database. Especially as the adoption of online products and services has been fast-tracked because of the pandemic.

If “necessity is the mother of invention,” coronavirus (COVID-19) forced many around the world to rethink our daily lives from work to school to entertainment. In response to travel bans, school closures, and recommendations to not gather in large groups and keep our distance from fellow humans to limit the spread of the virus, many people turned to digital tools to keep some semblance of normality. It’s been imperative to digitally transform our places of work and education to be able to operate effectively. Those companies able to use technology well to keep going and rethink their business model for the future by fast-tracking digital transformation will be ones ahead of their competition.  Source – Forbes 

While this is always a good indicator that your company is succeeding, not keeping on top of your database and ensuring that it is kept organised can often end up causing more trouble than it is worth. Cleansing your customer database is a great way to ensure that the data you have is of great quality.

Customer database cleansing involves removing any data that is irrelevant, incorrect or even duplicated. Oftentimes, customers may input their email incorrectly or provide the wrong contact information when filling out forms. Customers details get stored in your company’s database automatically. In some cases, you may actually be sending out emails that don’t even reach your customers.

Benefits of Database Cleansing

Improves Customer Relationships

Cleansed customer data allows for more engaging marketing campaigns and improved customer service which leads to loyal customer relationships. By knowing what interactions customers have had with your business allows you to ensure that they receive more targeted marketing emails and personalised customer service support.

Make Better Decisions

Having a database that accurately reflects your customers means that your business has a better insight into customer behaviour and satisfaction levels. Using this information, a company can make more informed business decisions based on their own customers.

Increase Productivity

Not only does customer database cleansing allow for improved customer satisfaction but it also allows for improved in-house productivity levels. Your staff will have easy access to customer information that they know is reliable and accurate ensuring that they are making the best use of their working hours.

Improve overall revenue growth

Using accurate customer data can lead to dramatic increases in customer acquisition and retention which inevitably will improve overall company revenue.


At Call Pageboy Contact Centre, we offer efficient database cleansing services to ensure that your customer database stays fool proof. We maintain and keep your customer records up to date.  If you would like to know more about the services that we offer, contact us here.

Our Clients

Get In Touch

    Enter your message

    Check relevant box