The Importance of Your First Point of Contact - Call Page Boy

The Importance of Your First Point of Contact

This article was originally written by Heather Thorkelson on freelancetofreedomproject.com.

Your First Point of Contact

A few months ago I needed to replace the garage door on a house I owned but didn’t live in. I knew I’d be in town (where the house was) for a short period of time and needed someone who could work around that schedule with me.

I googled garage-fixit-companies (that’s the technical term) in Toronto and got a handful of hits to choose from. I usually choose based on who has the most user-friendly and personable website but each of these websites looked like a teenager in the 1990’s built it, so I had to look for secondary criteria.

Bear with me here.

By secondary criteria I mean sending out an email request to the two companies I’d narrowed it down to:

  • One that looked high-volume (promising if everyone is hiring them and likely flexible with many trucks on the road)
  • One that looked like a family-values based business (also promising but I worried about their flexibility as a one-man show).

I know you might be wondering what all this garage door business has to do with running an online business.

Well, good business principles are good business principles, no matter what type of business you’re running.

My experience with the garage door folks brought to light how easy it is to miss the mark.

They were the perfect opposing examples of a business that’s oriented towards making the sale vs a business that’s oriented to serve their customers.

Customers can tell. They’re savvier than ever and have more choice than ever. It got me thinking about how that same is true online. It’s so easy to miss out on business because your first point of contact with a potential client is “off”.

If you’re not sure how you’re coming across, try asking yourself these three questions:

Are you Meeting People Where They’re at?

Being a service provider doesn’t mean you should always be selling people your stuff. Sometimes it means simply being of service.

A potential client might contact you for something they need, but you soon see you’re not selling what they need.

Being of service means either meeting them closer to where they’re at (if your business structure permits) or recommending them elsewhere.

The article goes on to include:

  • Are you immediately making their life easier?
  • Are you giving them a personable snapshot of yourself?

… continue reading here. 

At CallPageboy, it is important to us that your customers get the best customer service experience. Our technology allows us to respond to your needs quickly and effectively with 24 support.  Contact us today to see what we can do for you.

Our Clients

Get In Touch

    Enter your message

    Check relevant box