This article was originally posted on abtasty.com.
You, like me, like my colleagues, are probably working from home. In fact, as of March 24, 20% of the world’s population is effectively not leaving their residence except for essential activities.
This is an unprecedented societal shift, and from a purely business perspective, it’s already affecting buyer journeys, customer expectations and brands’ abilities to meet them.
Anybody who works in marketing, sales, and product development is facing similar challenges – we’re all in the same boat.
While not wishing to minimise in any way the human impact of this pandemic, we wanted to share some tips for smoothing out the customer journey in this novel context.
You may have intuited this, but all of this ‘at home time’ is pushing smartphone usage way up – especially among the younger generation. A Global Web Index report, which collected data between March 16 and 20 from 13 countries, bore this out:
“70% globally say they are spending more time on their smartphone, climbing above 80% for Gen Z.”
Digging into the data reveals some differences based on age, gender and location, but the overall trend is prominent.
So, if you have a web presence, you’re going to want to make your smartphone customer experience as smooth as possible. We have lots of tips on how to improve the mobile experience on our site, but a few to start off with:
Embracing Corporate Social Responsibility and showing the ‘purpose’ behind your brand is key in…
…The article goes on to include:
Continuing reading here.
At CallPageboy, it is important to us that your customers get the best customer service experience. Our technology allows us to respond to your needs quickly and effectively with 24 support. Contact us today to see what we can do for you.