Why Ignoring Online Reputation Could be Fatal to Business - Call Page Boy

Why Ignoring Online Reputation Could be Fatal to Business

This article was originally posted by bareinternational.com. Bare International gathers the information needed to improve the overall quality of brand performance and profitability.

Why Ignoring Your Online Reputation Could be Fatal

As a business, your online reputation is incredibly precious. As more consumers rely on online research, your brand’s reputation can make or break your business.

In 2019, online reputation management (ORM) is not only applicable to every business with an online presence; ignoring it can cost you customers and money. Are you paying attention?

Your Reputation Already Exists

Whether you like it or not, if your business is online, your reputation is also. With more than 90% of consumers now looking at online reviews before they buy from a company, you have the potential to gain, or lose that 90% based on what your consumers can find…

  • On Google: When someone needs to find information on a business/product, they search online. If you don’t have this information available through your own site, you risk having your competition, negative reviews or false information ranking at the top of the search results instead of your own accurate information.
  • On Social Media: The same goes for your social media presence. With over 2 billion users across all of the major social networks, there’s a pretty good chance someone is talking about you. Without an online presence in social media, there is no one to respond to these comments or answer questions that people might have. Without responses to these mentions and queries, the loyalty of customers is being lost. This is why you need reputation management.

Managing Your Reputation

Reputation management is the process of taking your online reputation back into your own hands. By investing in Online Reputation Management, you’ll create an active online standing to help boost your brand’s legitimacy and credibility.

As you’ll see in the infographic below, courtesy of WebpageFX, online reviews and reputation management is crucial to…

… continue reading here.

 

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