This article was originally posted on infiniticontact.com on January 8th, 2018.
Most companies think that a call centre is merely an add-on. It’s often seen as one of those little extras that’s earmarked for some time in an idealised future. They’d rather achieve a business milestone first, or wait to fulfil a few prerequisites like having a wider audience, a bigger market share, or a larger budget, before plunging in.
Meanwhile, companies have overwhelmed personnel scrambling to find answers that’s not readily available. Callers have to contend with being put on hold for an inordinate amount of time. Clients endure having to be transferred several times to get a simple status update. Potential buyers or repeat clients end up moving on to a competitor, and the company loses revenue in the process.
If you think a call centre is an unnecessary drain on your company finances, think again. Here are a few reasons why you’re most likely in need of a call centre for customer support now.
The main goal of customer support in a business setting is to promote customer loyalty. Taking care of your current customers is the key to a long and successful business enterprise. It’s up to seven times less expensive to keep your current buyers happy than it is to attract new buyers.
It’s no secret that the most loyal customers turn into brand evangelists. They take it upon themselves to spread the word about your company and encourage their social circle to buy from you. They become your company’s product or brand ambassadors because they are willing to buy from you repeatedly, and will not hesitate to let others know about it.
That kind of loyalty can be cultivated by making sure that every customer touch point results in a positive customer experience, and you must consistently meet their expectations to gain their full support…Read more.